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Measure needs,
focus innovation

with Customer-Focused Innovation

The Customer-Focused Innovation approach (CFI) developed by Vendbridge over the past 15 years is the only innovation approach that measures customer pain points quantitatively. This helps to focus your innovation initiatives on market-wide unsolved customer problems.

 

CFI is applied when you:

  • want to understand a new market

  • initiate a strategically important innovation project

  • must prioritize ideas before investing in development or prototying.

 

CFI brings confidence and allows to justify investment decisions based on hard numbers. This leads to higher success rates and faster development. CFI complements internal innovation centers with a proven and modular approach and aligns well with agile methods or design thinking.

Clients

Larger companies and innovative technology startups with one goal in common: Provide more value to customer.

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Our Team

We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion of the customer. 

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Yann Wermuth
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Annika Haefeli
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Beat Walther
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Petra England

Do you want to measure the unmet needs?

We are excited to know more about your challenges and your project.

Thank you for your message!