
What your competitor
has not seen,
but your customer
already expects
Most growth strategies look convincing on paper, yet only a few actually achieve their goals. Why? ​​ Customers simply don't care. ​​​
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At Vendbridge, we protect your growth ambitions by spinning initiatives towards those customer problems that truly matter.
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Our Customer-Focused Innovation (CFI) methodology, proven more than 130 times, will provide you:​
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unmet need opportunities based on facts and data
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value propositions and product stories that resonate
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new products that customers want​
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Don't let your growth ambitions evaporate. Instead, shape opportunities your competitors haven’t seen yet, but your customers already expect.
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For over 20 years, delivered impact in product development, marketing and sales and turn ideas into success.
The brains behind Vendbridge
Vendbridge consists of two partners Beat Walther and Yann Wermuth. Together they co-created and improved CFI over the past 15 years with a vast client base. ​​
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What's your growth mission?
We are excited to know more about your challenges and your project.




















