Measure customer needs.
Sharpen your growth activities.

With Customer-Focused Innovation

You are on a growth mission and you know: Hitting the unmet customer needs is critical for your success.

But customers needs are fuzzy, changing all the time and difficult to pin down.This opens the door to biases, lenghty discussions and can endager your mission goal.

With the Customer-Focused Innovation (CFI) approach you can measure unmet customer needs and focus your actions. This enables you to make immediate data-driven decisions based on hard numbers and know how to hit the customer sweet spot.

CFI is based on the powerful Jobs-to-be-done logic and has brought more than 100 growth missions to success.

Accomplish your growth mission with CFI.

Clients

Larger companies and innovative technology startups with one goal in common: Provide more value to customer.

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Our Team

We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion of the customer.