with Customer-Focused Innovation
The Customer-Focused Innovation approach (CFI) developed by Vendbridge over the past 15 years is the only innovation approach that measures customer pain points quantitatively. This helps to focus your innovation initiatives on market-wide unsolved customer problems.
CFI is applied when you:
want to understand a new market
initiate a strategically important innovation project
must prioritize ideas before investing in development or prototying.
CFI brings confidence and allows to justify investment decisions based on hard numbers. This leads to higher success rates and faster development. CFI complements internal innovation centers with a proven and modular approach and aligns well with agile methods or design thinking.
We are a team of passionate experts with extensive experience. We focus on delivering actionable results and are driven by a shared passion of the customer.
Do you want to measure the unmet needs?
We are excited to know more about your challenges and your project.