Become Incomparable.
When margins erode, top-line flattens and you feel the breath of competition on your neck,
we help you make your products incomparable.
For more decision confidence, pricing freedom and efficiency in sales.
TRUSTED BY
The Insights from the Customer. The SPIN from Vendbridge.
The six levers to become incomparable
The Blue Position
Your incomparable market position.
The Journey
Your path to the Blue Position.
The Story
Your irresistible promise.
Seed the dream
Focus your company on value.
Design the nuggets
Products that deliver what customers crave.
Sell the value
Sell value, not rebates.
The customer inspiration as source for becoming incomparable
Achieving incomparability is only possible with deep customer insights. That's why all our programs start with Customer-Focused Inspiration (CFI), one of the most advanced methods for identifying and measuring customer problems.
Jobs-to-be-done
What customers really want to achieve – in their own words.
Measurability
Quantified value drivers instead of vague assumptions.
Actionability
Concrete recommendations for action that can be implemented immediately.
Partners focused on action.
We are focused on actionability, not slides.
Co-founder & Partner
The Visionary
25+ yrs of C-Level advise in business strategy & entrepreneur-ship and marketing & sales. Several board member roles. Formerly P&G, McKinsey.
Partner
The Thinker
10+ years of CFI method & JTBD. PhD in philosophy. Passionate about AI & side projects. Initiator & co-host Product Quest Podcast
Co-founder & Partner
The Shaper
20+ years as a C-level executive and CEO. Various CEO turn-around mandates. CIO at MCH. Serial entrepreneur. Formerly Unilever.
