How to make Jobs-to-be-done the coffee table talk in your company?

What is a good measure of success for customer insight and UX research? It’s not a nice slide deck. Nor a good results presentation. While sharing results is important, it will not do the job of becoming a customer-centric organisation or developing products that customers want. How do you engrain jobs-to-be-done thinking into the DNA of your team?

Florin Ciontu, SVP Product at StepStone set a different target: That Stepstone POs, PMs, developers, etc. talk about the customers’ pain points when they are having a coffee chat.

How to get there? Join us from Vendbridge and Stepstone key members driving that change:

• Nik Evans, Global Head of User Experience, Stepstone

• Lawrence Hardy, Portfolio Product Director, Stepstone

• Tina Akinmade, Research Manager, Stepstone