As AI hubs rise, they risk repeating the costly failures of yesterday’s innovation labs: tech-first thinking, backlog chaos, and disconnect from the core business. The solution? A customer-focused approach rooted in Jobs-to-be-Done. By prioritizing real needs over shiny algorithms, AI hubs can escape the innovation graveyard—and become engines of lasting customer impact and measurable business value.

Putting Innovation on a Measurable Footing In uncertain times and challenging economic environments, a critical question arises: How much...

Product Managers are facing many challenges every day. As if the day-to-day was not enough, a new challenge is being added: Understanding...