Building new businesses inside a large organization is tough. Only 10-15% of innovation ideas make it to market launch and only 3% create more than €50 million revenue. Why is this so? Companies hope that their past success recipes carry over to the future (spoiler alert: not true for most companies, as the statistics show). Their end-to-end process, from idea to scaled business, is broken. Vendbridge and Lean Scaleup fixed this broken process to beat the odds mentioned above